James Bullough Lansing founded the American audio titan JBL in 1946. The company seamlessly bridges the professional and consumer music worlds.

JBL famously powered massive live events like the original 1969 Woodstock festival. It also supplies precision speakers to major recording studios and movie theaters globally.

Now a major subsidiary of Harman International (Samsung), the brand dominates daily consumer life. Consumers love its rugged waterproof Bluetooth speakers, high-energy party speakers, and headphones. Its signature bass-heavy sound profile and bright orange visual identity define every product.